Olivia Sbarra

The K2 range encompasses a moment of heightened luxury for Kiehl’s. It has been created to change the face of male skincare, to drive the luxury skincare market, and to alter perceptions of Kiehl’s as a skincare brand for men. Although their core values were kept in mind, the K2 implementation pushes the boundaries and provides Kiehl’s with completely alternative strategy to their current offering.

 

We acknowledge our idea is a far cry from what Kiehl’s currently offer, but our range is a heightened moment of luxury for Kiehl’s - it is a strategy to reposition Kiehl’s in the target consumer’s mind as a desirable luxury skincare brand, whilst keeping current products, as not to isolate the current consumer. From an analysis of the current luxury skincare market for men, this is a never been seen before product - it is innovative, ground breaking and forward thinking.