Olivia Sbarra

The challenge of negotiating the weekly food shop whilst accompanied by young children is a source of great dread to most parents and it is difficult to argue against the claim that supermarkets could do more to make the experience more enjoyable and interactive for both parent and child. 

 

This three month long project I completed in my second semester of third year aimed to critique the supermarket sector’s response to the growing market, its response to developments in this area and the rising needs of parents with young children.

 

Key research themes were investigated to inform a communication strategy for Sainsbury's with the aim to give them the opportunity to become the go-to supermarket for parents with young children. The full report can be seen above.